These standards are designed to make your website as welcoming and consistent as possible. We strive to provide a foundation of user-centered elements across all University of Oregon websites while also maximizing flexibility.
Think of users to your website just as you would visitors to our campus. The UO's web presence must be a map, tour guide, and informational session all rolled into one.
Your communications need to be tailored to the web with specific eye toward conforming to the medium while maintaining consistency with your overall communications efforts.
Consistency is Key
We've tried to provide as much continuity as possible for visitors and as much flexibility as possible for departments, units, schools, and colleges.
As you apply the flexibility within the standards, keep in mind that we don't want to ask users to grow accustomed to different designs and new navigation systems on every site they visit at uoregon.edu.