Trademark Licensing and Brand Management

The University of Oregon is among the most recognized brands in higher education. The Office of Brand Management works to promote and maintain the UO’s image through strategic stewardship of the marks, logos, and identifying symbols associated with this brand. The university’s licensing and merchandising policies protect the legal rights and ownership associated with the UO brand and govern the licensing of university trademarks.

The Office of Brand Management is available to assist with advertising and the creation of marketing materials and promotional products. All commercial use of the UO brand requires prior approval and licensing.

Contact: Lisa Cannell at 541-346-6083 or

Please visit the the Office of Brand Management website for information on the following:

Brand Usage Policy
Marketing Materials