Photography is an important part of our brand identity. It helps our audiences picture themselves here at the UO—with these people, in this place. The way we choose, create, and use images should reflect our brand, support our key messages and values, and help us tell our story.
Photos available to download on the downloads page
Our brand positioning applies to images as well as copy tone. Refer to our six tone words—irreverent, progressive, extraordinary, alive, natural, and inclusive—and their descriptions when art directing or choosing photography. You may also want to share this link with photographers you hire.