The Phil and Penny Knight Campus for Accelerating Scientific Impact is the most dramatic change in the 140-year history of the University of Oregon. While it has unlimited potential for scientific education and societal benefits, its success is also nearly entirely dependent on continued donor, state, federal, and community support. It’s essential that our communications are consistent, accurate, clear, and aligned with the expectations of both current and prospective funders.
To ensure this accuracy, all communications materials that reference the Knight Campus are required to be approved by University Communications. To streamline the approvals process, use the recommendations and resources provided in this style guide.
Clearing Your Project
- Review this style guide
- Seek approval for your project through the intake form
- Allow two weeks for approval of all documents, although many requests can be turned around more quickly
- Allow at least three weeks for the approval of copy that includes mention of the Knights beyond naming of the gift and the campus
Spell out the first reference to the Phil and Penny Knight Campus for Accelerating Scientific Impact. In subsequent references, use Knight Campus.
- First reference: The Phil and Penny Knight Campus for Accelerating Scientific Impact
- Additional references: Knight Campus
Use lower case for general references to the campus, the initiative, the project.
What It is Not
- A complex
- An institute
- A center
- A school or college
Penny and Phil Knight, BBA ’59
Follow the naming protocol already in place for donors when referenced in an article or story:
- Penny and Phil Knight — When referring to a couple, use the woman’s name first.
- the Knights
- Mr. and Mrs. Knight
First names, Phil and Penny, are acceptable when used in direct quotes.
The Phil and Penny Knight Campus for Accelerating Scientific Impact is . . .
- 10-Word Desription: . . . designed to accelerate the cycle of generating impact from discoveries.
- 25-Word Description: . . . designed to fast-track scientific discoveries into innovations, products, or cures to improve the quality of life for people in Oregon and throughout the world.
- 50-Word Description: . . . a new campus designed to accelerate the cycle of moving discoveries to impacts for the greater good. Rooted in the UO’s 60-year history of interdisciplinary collaboration, it will train new generations of scientists, forge tighter ties with industry and entrepreneurs, and create new opportunities for graduate and undergraduate students.
Approved Reference Articles and Web Pages
- "The Future Starts Now" — Project launch website
- "President announces historic Knight gift" — Coverage of 10/18/16 announcement
- "Big Bang Reality" — Backstory of how the project was proposed
- "Legacy of Giving" — Tribute to Phil Knight and summary of gifts made by the Knights to the UO campus*
- Knight Campus administrative page — https://uoregon.edu/accelerate
For all downloadable assets, visit Knight Campus Downloadable Media Assets in OneDrive.
For all time to come, the Knight’s visionary philanthropy, motivated by a fierce loyalty to their home state, will continue to enrich the lives of every UO student while benefiting their fellow Oregonians and contributing to the greater good. Their donations include the following:
Phil and Penny Knight Campus for Accelerating Scientific Impact
The single largest gift to the University of Oregon
Department of Intercollegiate Athletics
Contributing to the expansion of Autzen Stadium and the construction of the Ed Moshofsky Sports Center; support for the UO track-and-field program; the Hatfield-Dowlin Complex; the John E. Jaqua Academic Center for Student Athletes; the Marcus Mariota Sports Performance Center; and the University of Oregon Athletics Department Legacy Fund
Knight Professorships and Chairs
Creation of more than 30 endowed chairs and professorships across campus
William H. Knight Law Center
Lead gift for construction of the law school building
Significant family gift toward expansion and renovation of the UO’s main library
The James F. Miller Theatre Complex, undergraduate scholarships, faculty and programmatic support