Knight Campus Style Guide

Overview

The Phil and Penny Knight Campus for Accelerating Scientific Impact is the most dramatic change in the 140-year history of the University of Oregon. While it has unlimited potential for scientific education and societal benefits, its success is also nearly entirely dependent on continued donor, state, federal, and community support. It’s essential that our communications are consistent, accurate, clear, and aligned with the expectations of both current and prospective funders.

To ensure this accuracy, all communications materials that reference the Knight Campus are required to be approved by University Communications. To streamline the approvals process, use the recommendations and resources provided in this style guide.


Clearing Your Project

  • Review this style guide
  • Seek approval for your project through the intake form
  • Allow two weeks for approval of all documents, although many requests can be turned around more quickly
  • Allow at least three weeks for the approval of copy that includes mention of the Knights beyond naming of the gift and the campus

Knight Campus Projects Approval


Editorial Guidelines

Standard Language

Spell out the first reference to the Phil and Penny Knight Campus for Accelerating Scientific Impact. In subsequent references, use Knight Campus.

  • First reference: The Phil and Penny Knight Campus for Accelerating Scientific Impact
  • Additional references: Knight Campus

General References

Use lower case for general references to the campus, the initiative, the project.

What It is Not

  • A complex
  • An institute
  • A center
  • A school or college

Donor References

Penny and Phil Knight, BBA ’59

Follow the naming protocol already in place for donors when referenced in an article or story:

  • Penny and Phil Knight — When referring to a couple, use the woman’s name first.
  • the Knights
  • Mr. and Mrs. Knight

First names, Phil and Penny, are acceptable when used in direct quotes.

Descriptions

The Phil and Penny Knight Campus for Accelerating Scientific Impact is . . .

  • 10-Word Desription: . . . designed to accelerate the cycle of generating impact from discoveries.
     
  • 25-Word Description: . . . designed to fast-track scientific discoveries into innovations, products, or cures to improve the quality of life for people in Oregon and throughout the world.
     
  • 50-Word Description: . . . a new campus designed to accelerate the cycle of moving discoveries to impacts for the greater good. Rooted in the UO’s 60-year history of interdisciplinary collaboration, it will train new generations of scientists, forge tighter ties with industry and entrepreneurs, and create new opportunities for graduate and undergraduate students.

Approved Reference Articles and Web Pages


Downloads

For all downloadable assets, visit Knight Campus Downloadable Media Assets in OneDrive.

Downloadable Media Assets

For all time to come, the Knight’s visionary philanthropy, motivated by a fierce loyalty to their home state, will continue to enrich the lives of every UO student while benefiting their fellow Oregonians and contributing to the greater good. Their donations include the following:

Phil and Penny Knight Campus for Accelerating Scientific Impact
The single largest gift to the University of Oregon

Department of Intercollegiate Athletics
Contributing to the expansion of Autzen Stadium and the construction of the Ed Moshofsky Sports Center; support for the UO track-and-field program; the Hatfield-Dowlin Complex; the John E. Jaqua Academic Center for Student Athletes; the Marcus Mariota Sports Performance Center; and the University of Oregon Athletics Department Legacy Fund

Knight Professorships and Chairs
Creation of more than 30 endowed chairs and professorships across campus

William H. Knight Law Center
Lead gift for construction of the law school building

Knight Library
Significant family gift toward expansion and renovation of the UO’s main library

Additional Support
The James F. Miller Theatre Complex, undergraduate scholarships, faculty and programmatic support