About the UO Brand

The University of Oregon brand is not something that marketers or communicators made. It's something the university itself made—the students, faculty, staff, alumni, and community—over the course of its entire history. Our brand is the education we provide, the research we conduct, the discoveries we make, the environment we inhabit, and the community we belong to. It's the thousands of alumni whose legacy we continue, and the thousands of lives this amazing place has transformed. It's our mission. It's how we treat each other. It's how we interact with our community, and the world. As communicators, we don't create the UO brand. We share it. We articulate it. When we're at our best, the communications we produce convey the UO brand accurately, honestly, and authentically to our various audiences.

The words we use, the way we visually tell our story to the world, our iconic logos and approved typefaces—all these elements combine to help communicate our brand. Each is an integral part of our identity. Our voice. Our signature. Even, in a sense, an extension of the physical university. So it’s vitally important that we use them carefully and treat them with respect.

Working together, we can create bold, engaging communications, build strong bonds with our audiences, and protect our vision and voice well into the future. The guidelines you'll find on this site are designed to help you create strong, consistent materials that collectively tell the University of Oregon story in a way that's original, memorable, and most importantly, true to who we are. We encourage you to explore this site. To ask questions, share feedback, and let us know what we can do to make it better.